WHEN IT COMES TO THE MEDIA, MONEY TALKS!

There is no need to bother ourselves about the ethics of the news mediums we trust.Beside we we are merely recipients, who can neither add, nor subtract anything.The quality of the commercial news mediums is by and large determined by the business associates. They support the media institutions in form of advertisements, commercials, and infomercials. In media there is a saying that says" He who pays the piper calls the tune".It is normal for the business people to patronize their local mediums, be it newspaper, radios, or television. Given that scenario, the every people day might not the bosses. Depending on the type of news organization or its affiliates, it is dangerous to assume that these are civil servants.

The mouthpiece machinery on the news desk must be well oiled . The local people who tune in or buy the paper cannot pay as much as the business community. To have an objective analysis one would needs look at the media like any other business. They are there to make profit. There is a lot that goes on behind the scenes, that directly, or indirectly affects the outcome of the news.Its not easy to take note of this, if there a media monopoly, as compared to when there is two or three competing news mediums.

There is nothing wrong with this kind of partnership except that sometimes the quality of the news is questionable . It is very hard, if not impossible to strike a good balance between the two.The integrity of the reporters, and newscasters is tested time and again. There are business interests.One will choose either to inform, misinform, or even turn a blind eye on other issues that might be touching their affiliates. There is a lot at stake. Business people might not like they things exposed. What is interesting is the fact that some business people will go to the extent of buying shares in the local newspaper. There are no laws that prohibit people from owning media outlets. Media is the most lucrative business one can possible venture into, and its role in the communities is very essential. The values and ethics of the media will be a thing of the past given the stakes and interests there of.