Why the future belongs to small media

It is interesting to realize that over a very short period of time the term media has been taken to another level. This is obviously due to the introduction of tool like Internet , cell phones, iPhone, iPhads. In short the electronic media has been transformed for ever. This applies to both radio and television. I do not think anybody would have predicted that unknown faces like Mark Zukerbag of face book and other social media owner would "rule the world". Anybody who rule the media world, automatically rules the world. He or she controls what we see and hear and get paid for it. We all saw how face book helped presidential candidates like Barack Obama win the election four years ago. We are living in a historic time of media transformation. Gone are the days of Newspapers and television as news makers.

One would be amazed to note that while we are living in an amazing period of time in as far as medium transformation is concerned there is still a large number of people that  still live in stone age media times. There is a lot to be done especially for many of our own brothers and sisters in the rural areas in Africa and Asia to mention the least. The gap in between is very huge. The availability and the accessibility of the Internet in most developed countries and cities saves a great source of both news and information within these civilized cultures. A lot of time is saved, a lot of money is saved and eventually a lot of lives are saved in the process.

We credit the great institutions of the world like Harvard University, Stanford and Georgetown for their  deliberate effort on continually trying to finding better ways of communication world wide. There are may other individuals and institutions that have embarked on this journey. It is easy for an average person to be overwhelmed by the availability of such imposing mediums yet lose sight of the fact that billions are not yet reached. In a way its  kind of like the Bible.  We that live in big cities of the world, can  get a bible  everywhere, be it schools hospitals and hotels. Yet its amazing that there to note that there are billions who have never seen a Bible at least in their own language. It is the same own communication technology. While there has been tremendous inventions bombarding the city folks, it goes without saying that the opposite is equally true.

The greatest challenge to us indigenous people is to translate the gospel of technology into our own languages. This is no different from everything else in the world. For example the other side of the world has the best road networking, another is far from that luxury. Two years back when I went back home, I was reminded of the harsh reality of basic necessities being in an undeveloped road net work system after a long time. Here in America there are hundreds roads and ways of getting from one city to another while back home In Zimbabwe, it would be only one way. So in short we have tall order as inhabitants of a developing world. Small and minority communities cannot be left out. We have to bridge the gap. In my language and culture we say "Umfula ugcaliswa yizifudlana". It is small lakes that makes a river.

That is where small mediums like my blog www.ikhonaindaba.blogspot.com comes into play. Ours is a dual mandate and responsibility to both educate and translate information thereby acting as a reference  of knowledge for future generations. Ours is a simple mission, not one to conquer the world, for the such has already been done!